According to Peter Economides in his speech everything communicates. To get rid of the crisis in Greece, first of all, Mr Samaras and Mr Papandreou have to stop arguing in front of the world. This communicates, sends messages and creates a bad brand. Secondly, Greeks have to stop selling tourism and start managing impressions,they have to change the minds cape. The government's people must know every thought that 11mil Greeks have and get them closer, like a community should be. They have to work with the right people to get the correct image to the outside world. Some of them are the the Diaspora, the Philhellines, the Diplomats and the Media. Greece has to work with the best and not pay peanuts to get their jobs done by monkeys. Finally, as Peter Economides said, Greeks have to feel good about themselves to do good things.
Παρασκευή 10 Φεβρουαρίου 2012
Week 4
Rebranding Greece by Peter Economides
According to Peter Economides in his speech everything communicates. To get rid of the crisis in Greece, first of all, Mr Samaras and Mr Papandreou have to stop arguing in front of the world. This communicates, sends messages and creates a bad brand. Secondly, Greeks have to stop selling tourism and start managing impressions,they have to change the minds cape. The government's people must know every thought that 11mil Greeks have and get them closer, like a community should be. They have to work with the right people to get the correct image to the outside world. Some of them are the the Diaspora, the Philhellines, the Diplomats and the Media. Greece has to work with the best and not pay peanuts to get their jobs done by monkeys. Finally, as Peter Economides said, Greeks have to feel good about themselves to do good things.
According to Peter Economides in his speech everything communicates. To get rid of the crisis in Greece, first of all, Mr Samaras and Mr Papandreou have to stop arguing in front of the world. This communicates, sends messages and creates a bad brand. Secondly, Greeks have to stop selling tourism and start managing impressions,they have to change the minds cape. The government's people must know every thought that 11mil Greeks have and get them closer, like a community should be. They have to work with the right people to get the correct image to the outside world. Some of them are the the Diaspora, the Philhellines, the Diplomats and the Media. Greece has to work with the best and not pay peanuts to get their jobs done by monkeys. Finally, as Peter Economides said, Greeks have to feel good about themselves to do good things.
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