BIBLIOGRAPHY

David, W. P. ed (2009) Financial Accounting . Christopher Dejohn.

Dictionary of Business Terms.(2007).4th ed. Dalas Texas, Jack.P.Friedman.

Dictionary of Shipping Terms.(2007).5th ed. London, Rhidian Tomas.

Glickman, A. & Stein, J. (2005), Best practices in commercial real estate financing insurance and commercial mortgages in the new world of risk, Briefings in Real Estate Finance, vol. 4, no. 4, pp. 309-317.

Hesse, M. (2002), Shipping news: the implications of electronic commerce for logistics and freight transport, Resources Conservation and Recycling [Internet], vol. 36, no. 3, pp.211-240. <http://cat.inist.fr/?aModele=afficheN&cpsidt=13948959> [Accessed 6 March 2012]

Nayar, B. R. (1997), The state and economic performance: Globalisation and marginalisation in India's shipping, Journal of Commonwealth & Comparative Politics [Internet], vol. 35, no. 1, pp. 20-50. <http://www.tandfonline.com/doi/abs/10.1080/14662049708447737> [Accessed 6 March 2012]


Ocean Tankers (2007) Ocean tankers Holdings Public Company Limited [Internet], Available from: < http://www.ocean-Tankers.com/ > [Accessed 6 March 2012]

Rao, T . ed (2005) Advanced Accountancy. 2nd ed. New Age International.

Suganya, N.C. & Vijayalakshmi Pai, G.A. (2010), Pareto-archived evolutionary wavelet network for financial constrained portfolio optimization, Intelligent Systems in Accounting, Finance & Management, vol. 17, no. 2, pp. 59-90.

Talking about brands

Talking about brands

BRANDS

I choose to write about the first top six brands in 2012 all over the world.

International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. As of December 2011, IBM was the third-largest publicly traded technology company in the world by market capitalization.

Google Inc. is an American multinational Internet and software corporation specialized in Internet search, cloud computing, and advertising technologies. It hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin while they were both attending Stanford University.

General Electric Company, or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States. The company operates through four segments: Energy, Technology Infrastructure, Capital Finance and Consumer & Industrial.

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems.

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 The Coca-Cola Company  is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

Week 4

Rebranding Greece by Peter Economides

According to Peter Economides in his speech everything communicates. To get rid of the crisis in Greece, first of all, Mr Samaras and Mr Papandreou have to stop arguing in front of the world. This communicates, sends messages and creates a bad brand. Secondly, Greeks have to stop selling tourism and start managing impressions,they have to change the minds cape. The government's people must know every thought that 11mil Greeks have and get them closer, like a community should be. They have to work with the right people to get the correct image to the outside world. Some of them are the the Diaspora, the Philhellines, the Diplomats and the Media. Greece has to work with the best and not pay peanuts to get their jobs done by monkeys. Finally, as Peter Economides said, Greeks have to feel good about themselves to do good things.